Person brewing with an AeroPress coffee maker outdoors
Man brewing with an AeroPress coffee maker outdoors with trees and grass in the background

Hector Vidana

Dallas, United States

Hector, also known to most as Eto, started his love for specialty coffee at home, where mornings often began with the smell of fresh coffee and weekends meant gathering around the grill. Those early moments of connection sparked two lifelong passions—coffee and barbecue—that have since become the heart of his personal journey and professional path.

What began as curiosity soon turned into a daily practice of experimenting, learning, and sharing. From early mornings with an AeroPress to late nights tending a smoker, Eto found joy in the details—the grind size, the roast level, the balance of flavor notes. Over time, his skills grew into a way of life, and with them came the idea for Coffeewitheto, a brand that celebrates the way coffee and barbecue both bring people together.

Through his platforms @coffeewitheto and @vidanabros, Eto shares not just brewing methods and grilling tips, but also the simple, human side of it all—family moments, favorite recipes, and the little rituals that make a day feel complete. His approachable style has made him a trusted voice for people who want to enjoy great coffee without intimidation, and his collaborations with roasters, makers, and brands reflect his belief that everyone can find joy in the craft.

Outside of content and collaborations, Eto can often be found roasting new batches, exploring flavor through cupping, or simply spending time with family. For him, coffee and barbecue aren’t just hobbies or business; they’re ways of slowing down, connecting, and creating moments worth savoring.

The AeroPress Manual Grinder is the grinder I have been waiting for! Compact, sleek design and travel-ready. The grinder fits perfectly inside the AeroPress plunger, making it easier to travel with a grinder. The grind settings make it easy to dial in my daily coffee. With 38mm burrs, I’m able to grind precise grounds, and the capacity to grind 25g at a time is amazing in a compact size.

Hector's Brew Gear

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