Logo Identity and Usage
The AeroPress logo design and its variations are property of AeroPress, Inc. All rights afforded under U.S. copyright law are retained by the owner.
Correct and incorrect versions of our company name include:
AeroPress
AeroPress, Inc.
Aeropress
Aero Press
Aero Press, Inc.
Permission Required. Written permission is required by any individual, persons, or company desiring to use our identity graphics in conjunction with a commercial product, business name or unaffiliated service.
Trademark Notation. Whenever using the AeroPress trademark, use the following note: “AeroPress is a registered trademark of AeroPress, Inc., Palo Alto, CA, USA.”
Distribution. Please do not redistribute without our expressed consent as files are subject to change without notice.
Right of Refusal. The owners retain the right to revoke permission and use of graphic assets for any reason.
Primary Logo Variations
Secondary Logo Variations
Color Palette
AeroPress’ palette is comprised of eight swatches, each functioning as an essential component for correctly communicating our brand’s value in print and on the web.
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Aeropress Navy
Used for buttons.
#2C3472 -
AeroPress Red
Used as the logo color.
#792221 -
Tuscan Brown
The primary accent color for call to actions and links.
#A97F5F -
Jet Black
Used for certain backgrounds where additional contrast is needed.
#332F30 -
Dark Coffee
Used for the body copy and headers.
#301C14 -
Cool Rust
Used for leads and certain backgrounds where additional contrast is needed.
#985445 -
Light Slate Gray
Used for call to action button hovers and link hovers.
#74829B -
Isabelline Gray
Used for certain backgrounds where additional contrast is needed.
#EAECEF -
Warm White
Used as the default background color and areas of inverted text.
#F9F8F7
Typography
Roboto
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Used for primary headers H1 – H6.
Libre Franklin
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Used for body copy, links, and CTA buttons.